Their popularity and revenues keep rising and we all get to keep paying for it – one way or the other. It may be to the disadvantage of some leagues such as MLB, the NBA and the NHL because of the likely collapse of the regional sports network model.īut the NFL? The NFL is king. The paradigm is changing across the sports marketplace. These particular changes are about one thing – sports. Still, any subscriber to YTTV, gets to pay. Notice that P-I-P is no longer a feature in TVs any longer. I’m old enough to remember picture-in-picture as a feature on TV sets and I even used it – minimally – for football games. Someone has to foot the bill for such innovation, even when it’s highly unlikely that most YTTV subscribers will use the feature. No offense, I don’t think anyone - meaning non-sports fans - plans to use such a feature to watch multiple episodes of “NCIS” or “CSI” when they air on multiple networks simultaneously. Though it’s a bit pricey, YouTube TV does have a great combination of channels and features. No self-respecting football fan can watch just one game at a time, which is why YouTube TV recently announced that its multiview feature is going live on a limited basis as the NCAA Tournament gets underway. For your money, you will get a total of 85+ channels, depending on your location, as well as some great features like 3 simultaneous streams and a 9-month unlimited cloud DVR. The package will be available for subscription on YouTube TV and YouTube (Oh yeah, they’ve raised the price on the premium edition of that one, too), but price hasn’t been established and it doesn’t really matter, because if Google’s numbers are in the same ballpark at DirecTV’s, it’s a loss leader. Google just snapped up rights to the NFL Sunday Ticket, the league’s package of out-of-market games, in a huge deal worth approximately $2 billion per year to the NFL.īy the time DirecTV’s exclusive contract ended after last season, they had 1.5 million subscribers who paid at least $300 per season, with more expensive packages with extra content available. With this price change comes nothing new in terms of services – meaning channels - immediately.Īdditionally, this price increase feels as if it’s being passed on to the service’s 5 million subscribers because of changes being made primarily because of sports. Personally, I never begrudge a company from making an honest buck, but on the surface, I understand why the average person who doesn’t use YTTV for sports programming would want to flee. As content costs have risen and we continue to invest in the quality of our service, we are updating our price to keep bringing you the best possible service." After nearly 3 years, we’re adjusting our monthly price from $64.99/month to $72.99/month. "We have an important update for our members. Google’s popular live TV service has deemed it necessary raise their subscription prices a not insignificant 12% from $64.99 to $72.99, according to an email the company sent subscribers Thursday: YouTube TV subscribers reach for your wallets.
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